FOUNDER

pareen

My journey into the world of fashion is deeply rooted in my family's legacy. It began in the late 1930s, when my grandfather, the late LG Naik, immigrated from India to Zambia. Through sheer determination, grit and vision, he took on a manufacturing company and created a product base - one that catered to everyone, and was worn by everyone... from little tykes to school age students to adults to in fact the President of Zambia at the time, Dr. Kenneth Kaunda.

I grew up watching my grandfather and listening to his stories - how he came from absolutely nothing, how he left home at a very young age and set off to explore new opportunities to support his family back home. During my formative years in Zambia, I watched him pour his heart into creating an empire. This was a man who never missed a day of work. This was also a man who dressed as sharp as the sharpest tool in your shed - Always in a 3 piece suit. Never not in a suit.

A dream.
For creation, entrepreneurship, and style has always been with me. Whether my exposure to it from a young age had to do with it or not I cannot say. What I know is that from my earliest memories of childhood I was always into fashion. I gravitated towards fashion. I obsessed over fashion. I dreamed about fashion.

Life took me on a different path for some time, yet my love for fashion never faded. It was always there, simmering beneath the surface, expressing itself through my personal style. Now, I'm ready to fully embrace it!

THIS Collection

My ultimate dream is to bring my vision, my designs, my creations, my sketches to life, but that takes time and deep immersion in the industry. While I continue to embark on pursuing this dream behind the scenes, as a first step, I am thrilled to introduce you to the first LABEL THIS collection:

A partnership between myself and local home-grown production houses across India. Together, we are pouring our hearts into curating styles that are not only timeless and versatile but also cost-effective and absolute WOW statements!

This collection isn't just a launch; it's a heartfelt expression of my vision and a glimpse into the exciting future I'm building. I truly hope you'll love wearing Label This as much as I am loving bringing Label This to life through YOU.

THIS is a line for Every Age.

THIS is a line for Every Size.

THIS is a line Beyond Trends.

THIS is a line for YOU.